EXTERIOR DIGITAL FENCE CAMPAIGN EXPERIMENT

PROJECT: Concept new creative for new digital fence event.

EVENT DETAILS
• Halloween time frame
• Fall trend palette
• Fashion sale event

UPDATED REAL ESTATE EBLAST CAMPAIGN

SUCCESSFUL INITIATIVE
• 400% increased open rate
• New template reduced production time by 50%
• Expanded use of eblast for social share

INITIAL ASSESSMENT
• 11% open rate
• High bounce rate
• Old email list with bad addresses
• Creative update needed

THE FIX
• Update email list
• Added buttons for social share to FB, LinkedIn, as well as share email
• Creative updates: colors, commonize template for non-luxury & luxury properties while maintaining look/feel that distinguishes each market.

INTERIOR DIGITAL FENCE CAMPAIGN EXPERIMENT

PROJECT: Concept new creative for in-store event.

EVENT DETAILS
• Menswear
• Fall trend palette
• Fashion sale event
• Can include animation