EXTERIOR DIGITAL FENCE CAMPAIGN EXPERIMENT

PROJECT: Campaign concepts for new digital fence event.

EVENT DETAILS
• Halloween time frame
• Fall trend palette
• Fashion sale event

UPDATED REAL ESTATE EBLAST CAMPAIGN

• 400% increased open rate
• New template reduced production time by 50%
• Expanded use of eblast with social share buttons

PROJECT: Refresh email campaigns to align campaign design across channels, while increasing open rate & decrease bounce rate overall.

INITIAL ASSESSMENT
• 11% open rate
• High bounce rate
• Old email list with bad addresses
• Creative update to align design across channels

THE FIX
• Update email list
• Added buttons for social share to FB, LinkedIn, as well as share email
• Simplify design to distinguish non-luxury & luxury.

INTERIOR DIGITAL FENCE CAMPAIGN EXPERIMENT

PROJECT: Concept new creative for in-store event.

EVENT DETAILS
• Menswear
• Fall trend palette
• Fashion sale event
• Can include animation