‘I have worked with Jaclyn in many areas over the last 7 years. Not only is she supremely organized, she always shows up to shoot with a clear direction and plan of action. She also makes it her priority to stay on top of trends, whether it’s red carpet fashion or color forecasting. Jaclyn’s high energy and positive attitude are an invaluable asset on-set and make her a natural leader. I’m always happy when I know I’ll be collaborating with her on a project!’
-RC, SENIOR STYLING MANAGER

 

SHAPEWEAR & INTIMATE APPAREL

SPANX

When #Spanx developed 5 exclusive body-shaping pieces for Macy’s, I was tasked with not only introducing Spanx to the Macy’s family of businesses, but revealing the story of those 5 fabulous shapewear pieces. … still photography? Models?

THE APPROACH: 5 models across the spread was simple yet impactful. Not only did my concept become the branded look of Spanx® at Macy’s, but the concept evolved as the go-to layout for the following key brand initiatives - print, digital, in-store & jumbo tron:

  • The introduction of inclusive skin tone lingerie to Macy's

  • Wacoal’s beautiful line of lingerie

  • Jockey’s line of cotton coordinating separates

 
 

SPRING FASHION FUN!

THE CHALLENGE: Showcase day-to-night spring fashion, in the plus category. It was important (to me) to create an exploration that was inclusive of plus fashion. Size is just a number, and I took the opportunity to highlight that idea, with elevated fashion poses and lighting.

WHAT HAPPENED AFTER THE FUN? Well, shortly after this campaign, the fashion industry began integrating all sizes together, and this bright and forward-looking event became THE CAREER BOOK, and featured career looks for women in all sizes. The subject of my swipe was a consideration as well - Ashley Graham has been at the forefront of this movement.

 
 

DIGITAL EVENT CAMPAIGN CONCEPTS

 
 

TYPE CAMPAIGN

There was a budget crunch on photography, but VIP Sale is a fashion-centric event, known for it’s high fashion visuals and steep discounts on brands that rarely go on sale. These comps were an exploration of type and effects.

 

MEN’S FOOTWEAR CONCEPTS

This 4-8 page book (or stitched insert), showcases essential mens’ shoes of the season, highlighting the variety of styling options, from casual to dress. A compliment to the seasonal Wardrobe Sale Event.
TREND
MENS DRESS
ACTIVE

 
 

activewear
campaign concepts

BEING AN ATHLETE, AND BRINGING THE VISION OF THAT EXPERIENCE TO LIFE ON SET… married my worlds as I took the lead in developing Macy’s Active campaigns.
In these CAMPAIGN MOOD BOARDS, three completely different styles, reflecting the Macy’s brand - with the “Plus Active” inspiration being an intentional nod to category integration.

ACTIVE
ATHLEISURE
FITNESS
WELLNESS
MOVEMENT

 
 

COMMUNICATING PHOTO ART DIRECTION

A GIRL WALKS ONTO A FOOD SET… Well, I’m not a comedian - not even close - but in a world full of graphic and precise Kitchenaid Artisan Stand Mixer shots, we needed a fresh idea, and this is a great example of how I can take the lead and provide clear creative direction in a time crunch.

PHOTO DIRECTION: Position the mixers to look like BUMPER CARS after the ride - each at their own angle, with their movement relating easily to one another.

 
 

ALL THE SUMMER FEELS!

These SUMMER FUN CONCEPTS are meant to appeal to the customer’s excitement for everything fun in summertime - and everything needed to make it your best yet!

The creative began with the direct mail book, and subsequently rolled out to all channels.

OUTDOORS
FASHION
BBQ
SWIMMING
THE BEACH
BACKYARD GAMES