CAREER HIGHLIGHTS!

‘I have worked with Jaclyn in many areas over the last 7 years. Not only is she supremely organized, she always shows up to shoot with a clear direction and plan of action. She also makes it her priority to stay on top of trends, whether it’s red carpet fashion or color forecasting. Jaclyn’s high energy and positive attitude are an invaluable asset on-set and make her a natural leader. I’m always happy when I know I’ll be collaborating with her on a project!’
-RC, Senior Styling Manager

RECOGNIZED BY LEADERSHIP FOR PERFORMANCE EXCELLENCE
360 CAMPAIGN - recipient of the BRIGHT SPOT BONUS AWARD

Receiving recognition for this campaign was really special. From photo shoot to final delivery, milestones were met on time & the Holiday Countdown event performed above and beyond! Grateful to have been a part of such an incredible team!
ROLE: Photo Art Director, Mentor
RECOGNITION: ‘Jaclyn simultaneously trained in the process of digital assets while being the point person in training of print assets for multiple team members, resulting in a more agile and productive team overall. She then pushed herself for and executed a cohesive and elevated looking holiday campaign which was recognized by senior leadership’
-MACY’S LEADERSHIP TEAM

ACTIVEWEAR CAMPAIGN CONCEPTS & FINALS

BEING AN ATHLETE, AND BRINGING THE VISION OF THAT EXPERIENCE TO LIFE ON SET… married my worlds as I took the lead in developing Macy’s Active campaigns.

In these CAMPAIGN MOOD BOARDS, three completely different styles, reflecting the Macy’s brand - with the “Plus Active” inspiration being an intentional nod to category integration.

HOW I BROUGHT SEXY BACK AS THE LEAD INTIMATES ART DIRECTOR AT MACY’S

AND CREATED AN EVERGREEN LAYOUT CONCEPT FOR AMERICA’S LARGEST RETAILER

I was tasked to design a completely fresh take on Macy’s lingerie event - FIT MATTERS. The story began with ditching the stale department store photography, and breathing some new life with a cheekier feel (punn-intended)… this included some push-back when they asked me to do something new with maternity bras (they asked, right??).

BOTTOM LINE - America was ready and the designers heard them. We had fantastic fresh product & I told the story through great photography and layout concepts. The business saw an immediate increase in customer engagement & sales across the board, and continues on over a decade later!

SPANX

PROJECT: Tell the story of Macy’s newest brand partner, Spanx®. Present a shoot concept for 5 body-shaping pieces.

THE APPROACH: 5 models across a 2-age spread. Simple yet impactful.

RESULT: My concept became the look of Spanx® at Macy’s, and evolved as the go-to concept across all media (print, digital, in-store & jumbo tron), as well as to tell the story of several other key brand partners:

The introduction of inclusive skin tone lingerie to Macy's
Wacoal’s beautiful line of lingerie
Jockey’s line of cotton coordinating separates

COOL HOME STUFF THAT WASN’T SUPPOSED TO BE, EXCEPT I STUCK MY NOSE IN IT…

FULL PAGE NEW YORK TIMES PHOTOGRAPHY CONCEPT

PROJECT: Concept a way to include all home businesses together, in a way that large merchandise doesn’t dwarf housewares.

THE APPROACH: Use polaroid-style photography for bedding & luggage.

RESULT: Telling a home color story, that scales all the merchandise, so a consumer’s eye will travel around the ad, instead of getting stuck on the big stuff!

A GIRL WALKS ONTO A FOOD SET…

PROJECT: Home sale event, which happens twice a year.

THE APPROACH: Position the mixers to look like BUMPER CARS after the ride - each at their own angle, with their movement relating easily to one another.

RESULT: A fun shot that doesn’t look like “all the other ones”.